Primeira

In interior design, velvet has long been a symbol of softness, luxury, and depth. With Primeira, Agua Fabrics offers a high-performance velvet upholstery fabric that brings this classic aesthetic into the heart of the contract market—elevating commercial interiors without compromising on durability, cleanability, or compliance.

Crafted for designers working across hospitality, leisure, marine, and senior living spaces, Primeira adds rich texture and rich colour to projects where comfort and performance must go hand-in-hand.

Luxury Feel, Built for Commercial Performance

While Primeira looks and feels like traditional velvet, its performance credentials are anything but delicate. It is fully waterproof, bleach cleanable, and designed to withstand the pressures of high-traffic, high-turnover environments.

Key features include:

• Waterproof with a hydrostatic head >1 metre
• Crib 5 Fire Retardant – suitable for contract and marine applications
• Anti-microbial and anti-fungal – protecting against bacteria and fungal growth, including MRSA and E. coli
• Stain-resistant – resists common marks from food, drink, and clinical settings
• Martindale abrasion rating >150,000 rubs – ideal for severe contract use
• Breathable – moisture vapour permeable for added seating comfort
• REACH compliant and phthalate-free – aligned with responsible sourcing standards

This combination of luxurious texture and advanced technical performance makes Primeira a standout contract fabric for design-led commercial spaces.

A Sophisticated Velvet Finish for Modern Interiors

The plush surface of Primeira adds softness and depth to any piece of furniture, with a low-sheen finish that gives a sense of warmth and elegance without becoming overly reflective. It’s a fabric that can elevate:

• Statement lounge chairs and armchairs
• Upholstered walls or headboards
• Booth seating and bar stools
• Cruise and marine soft furnishings
• Hospitality, leisure and spa seating zones

Whether the goal is modern luxury, heritage styling, or something in between, Primeira brings a refined, inviting feel to contract interiors.

A Rich Commercial Colour Palette

Primeira is offered in an expansive palette of 30 contemporary and timeless shades, carefully curated to suit both bold and understated schemes. You’ll find:

• Deep tones like Burgundy, Forest, Aubergine, and Tobacco
• Vibrant colours including Aqua, Apple Green, and Cerise
• Neutrals and warm bases such as Putty, Clay, Mushroom, and Grey
• This extensive selection ensures flexibility for designers, architects, and specifiers creating layered, memorable spaces across a range of sectors.
• Versatile Performance Across Sectors

Primeira is trusted by interior designers and fit-out professionals working across:

• Hospitality – including boutique hotels, restaurants, and bars
• Cruise liners and marine environments – combining plushness with waterproofing
• Senior living and healthcare – offering comfort with hygiene protection
• Leisure and wellness – enhancing sensory appeal in spas, lounges, and waiting areas

Wherever it’s installed, Primeira delivers enduring visual impact with all the resilience of a high-grade commercial fabric.

Explore the Primeira Collection

If your project calls for velvet upholstery that works as hard as it looks, Primeira is a confident choice—designed for contract environments and made to last.

To explore the full colour range and request samples, visit the Primeira Collection or contact the Agua team for tailored support on specification.